Blog
Wharton Women’s Summit & African American MBA Association Engagement
Google recently participated in the Wharton Women in Business Summit for the first time, where we engaged in a gender parity and male ally panel. The company also hosted a lunch for African American MBA Association leaders. The results of these activities have been...
A Documentary for the Present: The Infamous Future
Every once in a while, a documentary rolls around that feels especially kairotic. The Infamous Future: The Untold Story of New York City’s Eagle Academy is just that—in addition to poignant and moving. Written and produced by John Campbell, The Infamous Future works...
Diminishing the Spread of “Fake News”
In today’s society, the spread of what we call “Fake News” is more prominent and disruptive than ever. “Fake News,” more formerly knowns as pseudo-news, is defined as “news, stories or hoaxes created to misinform or deceive readers deliberately. Usually, these...
How Twitter is Providing a Space for Social Justice
Recently, I read an article in HuffPost titled “How Twitter Has Helped Amplify Black Voices Around The World,” by Lily Workneh. The article explores the ways in which Twitter drives “visibility to discussions about black life and culture, led by those who know it...
Google’s AI Impact Challenge and Social Change
Google is an advocate of the perspective that “artificial intelligence can provide new ways of approaching problems and meaningfully improve people’s lives.” It has reflected this mantra in many areas, including its creation and launch of its new learning center and...
Breaking the Ice with Interactive Marketing
Never before have marketing and advertising efforts been so tailored to the particular individual who sees or hears them. Gone are the days when brands were limited by medium—radio, print, or television, for example—and could only launch campaigns that painted all...
Mobilize Me: Key Trends that Will Shape Mobile Marketing
The widespread practice of cord-cutting has been much discussed in recent years as men and women, especially younger generations like Millennials and Gen Z, refuse to be tied down by traditional forms of consuming media in the face of innovative alternatives. For...
E Pluribus Datum: How and Why to Unify Your Customer Data
Imagine that you bought a calendar to organize your time and increase your productivity. Just as soon as you finish jotting down your first appointments and to-do lists, however, the unthinkable happens: You lose the calendar. You buy another, thinking that you can...
The Art of the Deal-Seeker: How Your Brand Can Connect and Engage Savvy Shoppers this Holiday Season
Of the four categories of holiday shopper identified in a 2017 report by Google, the deal seeker is perhaps the most well-informed. Deal seekers see holiday shopping not as a chore, but a game to be conquered. While others might be disheartened by just how elusive the...
How to Get More Eyes on Your Brand? Get Customers Talking About It
In a time of texting and social media scrolling, our human fondness for the spoken word endures, so much so that many now—somewhat ironically—prefer talking to technology rather than typing in it. A report by AdAge states that, in 2017, 28% of Uber users ordered a...