by torrenceboone | Feb 22, 2019 | Blog | 0 Comments
Never before have marketing and advertising efforts been so tailored to the particular individual who sees or hears them. Gone are the days when brands were limited by medium—radio, print, or television, for example—and could only launch campaigns that painted all...
by torrenceboone | Jan 18, 2019 | Blog | 0 Comments
The widespread practice of cord-cutting has been much discussed in recent years as men and women, especially younger generations like Millennials and Gen Z, refuse to be tied down by traditional forms of consuming media in the face of innovative alternatives. For...
by torrenceboone | Jan 10, 2019 | Blog | 0 Comments
Imagine that you bought a calendar to organize your time and increase your productivity. Just as soon as you finish jotting down your first appointments and to-do lists, however, the unthinkable happens: You lose the calendar. You buy another, thinking that you can...
by torrenceboone | Dec 17, 2018 | Blog | 0 Comments
Of the four categories of holiday shopper identified in a 2017 report by Google, the deal seeker is perhaps the most well-informed. Deal seekers see holiday shopping not as a chore, but a game to be conquered. While others might be disheartened by just how elusive the...
by torrenceboone | Nov 5, 2018 | Blog | 0 Comments
In a time of texting and social media scrolling, our human fondness for the spoken word endures, so much so that many now—somewhat ironically—prefer talking to technology rather than typing in it. A report by AdAge states that, in 2017, 28% of Uber users ordered a...
by torrenceboone | Oct 19, 2018 | Blog | 0 Comments
As marketing channels become oversaturated, companies continue to implement innovative strategies to differentiate themselves from their competition. For many companies, technology proves a distinct and convenient means of furthering their marketing reach; however,...
by torrenceboone | Sep 25, 2018 | Blog | 0 Comments
In the age of social media and digital advertising, retailers have invested in online marketing and corresponding data to increase their online presence and consumer appeal. With the effectiveness of this marketing, however, the amount of retailers flocking online has...
by torrenceboone | Jul 27, 2018 | Blog | 0 Comments
Last year, digital ad spending worldwide soared to a record high of $209 billion, edging out TV marketing ($178 billion) and claiming the title of highest-budgeted ad medium for the first time. With so much money on the line, online advertisers stand to lose big if...
by torrenceboone | Jul 5, 2018 | Blog | 0 Comments
In today’s digital frontier, marketing techniques constantly re-mold to fit the newest models of consumer preference. The pace at which modern marketing methods shift is undeniable: consider this recent study, which shows that social media advertising is now the...
by torrenceboone | Jun 21, 2018 | Blog | 0 Comments
In today’s day and age, information is not only accessible, but instantaneous. This makes the process of research not only easy but conducive to a positive shopping or branding experience for many consumers. For many customers, it’s necessary to research a business...
