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Rise of the Humans: The Power of “People Marketing”

As marketing channels become oversaturated, companies continue to implement innovative strategies to differentiate themselves from their competition. For many companies, technology proves a distinct and convenient means of furthering their marketing reach; however,...

The Tangible Power of Trust in Marketing

It’s ironic, absurd, and also perfectly sensible that, in a time when exchanging personal info online is as socially acceptable as a handshake, trust is flagging like never before. Our willingness to trade information has saturated every marketplace with data, thanks...