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E Pluribus Datum: How and Why to Unify Your Customer Data

E Pluribus Datum: How and Why to Unify Your Customer Data

Imagine that you bought a calendar to organize your time and increase your productivity. Just as soon as you finish jotting down your first appointments and to-do lists, however, the unthinkable happens: You lose the calendar. You buy another, thinking that you can...

Rise of the Humans: The Power of “People Marketing”

As marketing channels become oversaturated, companies continue to implement innovative strategies to differentiate themselves from their competition. For many companies, technology proves a distinct and convenient means of furthering their marketing reach; however,...