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Breaking the Ice with Interactive Marketing

Breaking the Ice with Interactive Marketing

Never before have marketing and advertising efforts been so tailored to the particular individual who sees or hears them. Gone are the days when brands were limited by medium—radio, print, or television, for example—and could only launch campaigns that painted all...
Mobilize Me: Key Trends that Will Shape Mobile Marketing

Mobilize Me: Key Trends that Will Shape Mobile Marketing

The widespread practice of cord-cutting has been much discussed in recent years as men and women, especially younger generations like Millennials and Gen Z, refuse to be tied down by traditional forms of consuming media in the face of innovative alternatives. For...
E Pluribus Datum: How and Why to Unify Your Customer Data

E Pluribus Datum: How and Why to Unify Your Customer Data

Imagine that you bought a calendar to organize your time and increase your productivity. Just as soon as you finish jotting down your first appointments and to-do lists, however, the unthinkable happens: You lose the calendar. You buy another, thinking that you can...

Rise of the Humans: The Power of “People Marketing”

As marketing channels become oversaturated, companies continue to implement innovative strategies to differentiate themselves from their competition. For many companies, technology proves a distinct and convenient means of furthering their marketing reach; however,...