by torrenceboone | Jul 27, 2018 | Blog | 0 Comments
Last year, digital ad spending worldwide soared to a record high of $209 billion, edging out TV marketing ($178 billion) and claiming the title of highest-budgeted ad medium for the first time. With so much money on the line, online advertisers stand to lose big if...
by torrenceboone | Jul 5, 2018 | Blog | 0 Comments
In today’s digital frontier, marketing techniques constantly re-mold to fit the newest models of consumer preference. The pace at which modern marketing methods shift is undeniable: consider this recent study, which shows that social media advertising is now the...
by torrenceboone | Jun 21, 2018 | Blog | 0 Comments
In today’s day and age, information is not only accessible, but instantaneous. This makes the process of research not only easy but conducive to a positive shopping or branding experience for many consumers. For many customers, it’s necessary to research a business...
by torrenceboone | Jun 5, 2018 | Blog | 0 Comments
Mobile shopping is a practice that’s thriving today with the rise of smartphone usage and the push toward convenience in all forms. There are mobile apps that provide information on the best deals, cutting-edge products, and easy access to reviews to sufficiently...
by torrenceboone | May 15, 2018 | Blog | 0 Comments
The best things in life are free, as the old saying goes, but for brands and retailers, one of the most precious commodities—customer loyalty—comes at a cost. Gone are the days when retailers could simply offer the lowest price or a rewards card to lure customers in...
by torrenceboone | May 1, 2018 | Blog | 0 Comments
It’s ironic, absurd, and also perfectly sensible that, in a time when exchanging personal info online is as socially acceptable as a handshake, trust is flagging like never before. Our willingness to trade information has saturated every marketplace with data, thanks...
by torrenceboone | Apr 24, 2018 | Blog | 0 Comments
The expectations of customers within today’s digital-enabled marketplace are evolving as quickly as the technology they use to shop. From expert product reviews to AI-powered recommendations, today’s tech-savvy shoppers tap into a seemingly endless pool of...
by torrenceboone | Apr 10, 2018 | Blog | 0 Comments
It’s 2018, and the marketplace is always open. Consumers are wired 24/7 into an all-you-can-eat digital buffet of choice. Anytime and anywhere, the internet beckons with literally millions of pages of content and products and curiosities to explore. Tapping into this...
by torrenceboone | Mar 27, 2018 | Blog | 0 Comments
Digital audiences value convenience, and no technology blends convenience with functionality as naturally as the mobile device. Enthusiasm for mobile streaming seems almost contagious, and everywhere you look, smartphones are broadcasting like never before. In fact,...
by torrenceboone | Mar 13, 2018 | Blog | 0 Comments
In 2011, The Wall Street Journal published Marc Andreessen’s now-famous essay, “Why Software Is Eating the World.” In it, the internet pioneer—seeming to predict the future—wrote that “every company needs to become a software company.” His work aimed to highlight the...
