Blog

How B2B Marketers Can Take Advantage of Mobile Video

How B2B Marketers Can Take Advantage of Mobile Video

Digital audiences value convenience, and no technology blends convenience with functionality as naturally as the mobile device. Enthusiasm for mobile streaming seems almost contagious, and everywhere you look, smartphones are broadcasting like never before. In fact,...

How Agencies Can Remain Relevant in an Increasingly AI-World

In 2011, The Wall Street Journal published  Marc Andreessen’s now-famous essay, “Why Software Is Eating the World.” In it, the internet pioneer—seeming to predict the future—wrote that “every company needs to become a software company.” His work aimed to highlight the...

Consumer Behavior Myths to Abandon in 2018

Beyond incredible creative work, the success of any marketing campaign depends on how well marketers understand their audience and create content that speaks to them. This can be quite a challenge to begin with, but it becomes even more complicated as the result of...

How to Make Your Brand Stand Out to Distracted Audiences

The scarcest resource in marketing is consumers’ attention. In fact, while Americans spend an average of 10 hours per day devoted to screen time, our level of focus hasn’t necessarily kept up: According to data from Facebook, its mobile users spend an average of only...

Building an Open Brand Identity

Today, a brand is more than the sum total of its ads or marketing initiatives. A brand is also the consumers it pursues, and in fact, modern consumers frequently determine which brands they should purchase based on how those brands express their own self-image. In...
Transforming Marketing for the Modern Consumer

Transforming Marketing for the Modern Consumer

No industry has been immune from digital disruption in recent years. Marketing is no exception: Today, digital strategies are at the heart of marketing campaigns across any industry, and there isn’t a marketer in the business who hasn’t wished that an ad of theirs...