Never before have marketing and advertising efforts been so tailored to the particular individual who sees or hears them. Gone are the days when brands were limited by medium—radio, print, or television, for example—and could only launch campaigns that painted all consumers with the same brush. Today, modern technology makes it possible for brands to deliver personalized ads that reflect the men and women on the other side of the screen. So what’s the next frontier of personalization for marketers to explore?
Interactive marketing puts customers in the driver’s seat of their experience in contrast to more traditional marketing methods. By taking advantage of interactive marketing, brands can boost their customer engagement and solicit customer feedback, which can foster greater loyalty and patronage. Take a look at three interactive marketing techniques that you incorporate into your marketing strategy.
Perhaps ironically, quizzing your customers is one of the best ways to teach them about your brand. A short, engaging quiz can draw customers to your website or social media page, and once there, you can direct them to more information about your products and services—based on the results of the customer’s quiz, of course! Quizzes, therefore, are a great way to illustrate your value proposition and get customers interested in your brand.
Few marketing methods are as effective at stoking excitement for a product than augmented reality (AR). This allows for the creation of immersive experiences where customers may see themselves interacting with a given product to simulate trying it out before they ever see it in a store or take it out of the box. Using AR, consumers can effortlessly discover products that fit with their lives and lifestyles, which can spur major success for your brand.
Smart speakers like Google Home have become wildly popular in recent years since they give users virtually free reign of the internet with nothing but their voices. This presents an exciting content marketing opportunity for brands; HBO, for example, promoted its hit show Westworld through an audio ad entitled Westworld: The Maze. Just because you build it, however, doesn’t mean customers will listen Brands still need to optimize their content so that customers can find it, so understanding exactly how they use their voice-enabled devices will be key to succeeding on this new platform.