Breaking the Ice with Interactive Marketing

Breaking the Ice with Interactive Marketing

Never before have marketing and advertising efforts been so tailored to the particular individual who sees or hears them. Gone are the days when brands were limited by medium—radio, print, or television, for example—and could only launch campaigns that painted all...

Rise of the Humans: The Power of “People Marketing”

As marketing channels become oversaturated, companies continue to implement innovative strategies to differentiate themselves from their competition. For many companies, technology proves a distinct and convenient means of furthering their marketing reach; however,...