Mobilize Me: Key Trends that Will Shape Mobile Marketing

Mobilize Me: Key Trends that Will Shape Mobile Marketing

The widespread practice of cord-cutting has been much discussed in recent years as men and women, especially younger generations like Millennials and Gen Z, refuse to be tied down by traditional forms of consuming media in the face of innovative alternatives. For...
E Pluribus Datum: How and Why to Unify Your Customer Data

E Pluribus Datum: How and Why to Unify Your Customer Data

Imagine that you bought a calendar to organize your time and increase your productivity. Just as soon as you finish jotting down your first appointments and to-do lists, however, the unthinkable happens: You lose the calendar. You buy another, thinking that you can...
How to Get More Eyes on Your Brand? Get Customers Talking About It

How to Get More Eyes on Your Brand? Get Customers Talking About It

In a time of texting and social media scrolling, our human fondness for the spoken word endures, so much so that many now—somewhat ironically—prefer talking to technology rather than typing in it. A report by AdAge states that, in 2017, 28% of Uber users ordered a...

Rise of the Humans: The Power of “People Marketing”

As marketing channels become oversaturated, companies continue to implement innovative strategies to differentiate themselves from their competition. For many companies, technology proves a distinct and convenient means of furthering their marketing reach; however,...

How the Internet of Things Can Bolster Retailers’ World of Data

In the age of social media and digital advertising, retailers have invested in online marketing and corresponding data to increase their online presence and consumer appeal. With the effectiveness of this marketing, however, the amount of retailers flocking online has...