Never before have marketing and advertising efforts been so tailored to the particular individual who sees or hears them. Gone are the days when brands were limited by medium—radio, print, or television, for example—and could only launch campaigns that painted all...
Of the four categories of holiday shopper identified in a 2017 report by Google, the deal seeker is perhaps the most well-informed. Deal seekers see holiday shopping not as a chore, but a game to be conquered. While others might be disheartened by just how elusive the...
In a time of texting and social media scrolling, our human fondness for the spoken word endures, so much so that many now—somewhat ironically—prefer talking to technology rather than typing in it. A report by AdAge states that, in 2017, 28% of Uber users ordered a...
As marketing channels become oversaturated, companies continue to implement innovative strategies to differentiate themselves from their competition. For many companies, technology proves a distinct and convenient means of furthering their marketing reach; however,...
In the age of social media and digital advertising, retailers have invested in online marketing and corresponding data to increase their online presence and consumer appeal. With the effectiveness of this marketing, however, the amount of retailers flocking online has...
