Breaking the Ice with Interactive Marketing

Breaking the Ice with Interactive Marketing

Never before have marketing and advertising efforts been so tailored to the particular individual who sees or hears them. Gone are the days when brands were limited by medium—radio, print, or television, for example—and could only launch campaigns that painted all...
How to Get More Eyes on Your Brand? Get Customers Talking About It

How to Get More Eyes on Your Brand? Get Customers Talking About It

In a time of texting and social media scrolling, our human fondness for the spoken word endures, so much so that many now—somewhat ironically—prefer talking to technology rather than typing in it. A report by AdAge states that, in 2017, 28% of Uber users ordered a...

Rise of the Humans: The Power of “People Marketing”

As marketing channels become oversaturated, companies continue to implement innovative strategies to differentiate themselves from their competition. For many companies, technology proves a distinct and convenient means of furthering their marketing reach; however,...

How the Internet of Things Can Bolster Retailers’ World of Data

In the age of social media and digital advertising, retailers have invested in online marketing and corresponding data to increase their online presence and consumer appeal. With the effectiveness of this marketing, however, the amount of retailers flocking online has...