Breaking the Ice with Interactive Marketing

Breaking the Ice with Interactive Marketing

Never before have marketing and advertising efforts been so tailored to the particular individual who sees or hears them. Gone are the days when brands were limited by medium—radio, print, or television, for example—and could only launch campaigns that painted all...

How to Make Your Brand Stand Out to Distracted Audiences

The scarcest resource in marketing is consumers’ attention. In fact, while Americans spend an average of 10 hours per day devoted to screen time, our level of focus hasn’t necessarily kept up: According to data from Facebook, its mobile users spend an average of only...