In today’s day and age, information is not only accessible, but instantaneous. This makes the process of research not only easy but conducive to a positive shopping or branding experience for many consumers. For many customers, it’s necessary to research a business...
The expectations of customers within today’s digital-enabled marketplace are evolving as quickly as the technology they use to shop. From expert product reviews to AI-powered recommendations, today’s tech-savvy shoppers tap into a seemingly endless pool of...
In 2011, The Wall Street Journal published Marc Andreessen’s now-famous essay, “Why Software Is Eating the World.” In it, the internet pioneer—seeming to predict the future—wrote that “every company needs to become a software company.” His work aimed to highlight the...
Today’s consumers never shop alone. Whether they’re in brick-and-mortar stores or scanning the web, whether it’s day or night, rain or shine, shoppers are always accompanied by mobile devices that they can use to check prices, explore product features, and more....
No industry has been immune from digital disruption in recent years. Marketing is no exception: Today, digital strategies are at the heart of marketing campaigns across any industry, and there isn’t a marketer in the business who hasn’t wished that an ad of theirs...
