The expectations of customers within today’s digital-enabled marketplace are evolving as quickly as the technology they use to shop. From expert product reviews to AI-powered recommendations, today’s tech-savvy shoppers tap into a seemingly endless pool of...
It’s 2018, and the marketplace is always open. Consumers are wired 24/7 into an all-you-can-eat digital buffet of choice. Anytime and anywhere, the internet beckons with literally millions of pages of content and products and curiosities to explore. Tapping into this...
Today, a brand is more than the sum total of its ads or marketing initiatives. A brand is also the consumers it pursues, and in fact, modern consumers frequently determine which brands they should purchase based on how those brands express their own self-image. In...
