Never before have marketing and advertising efforts been so tailored to the particular individual who sees or hears them. Gone are the days when brands were limited by medium—radio, print, or television, for example—and could only launch campaigns that painted all...
The widespread practice of cord-cutting has been much discussed in recent years as men and women, especially younger generations like Millennials and Gen Z, refuse to be tied down by traditional forms of consuming media in the face of innovative alternatives. For...
Imagine that you bought a calendar to organize your time and increase your productivity. Just as soon as you finish jotting down your first appointments and to-do lists, however, the unthinkable happens: You lose the calendar. You buy another, thinking that you can...
In a time of texting and social media scrolling, our human fondness for the spoken word endures, so much so that many now—somewhat ironically—prefer talking to technology rather than typing in it. A report by AdAge states that, in 2017, 28% of Uber users ordered a...
As marketing channels become oversaturated, companies continue to implement innovative strategies to differentiate themselves from their competition. For many companies, technology proves a distinct and convenient means of furthering their marketing reach; however,...
