The widespread practice of cord-cutting has been much discussed in recent years as men and women, especially younger generations like Millennials and Gen Z, refuse to be tied down by traditional forms of consuming media in the face of innovative alternatives. For...
Mobile shopping is a practice that’s thriving today with the rise of smartphone usage and the push toward convenience in all forms. There are mobile apps that provide information on the best deals, cutting-edge products, and easy access to reviews to sufficiently...
The expectations of customers within today’s digital-enabled marketplace are evolving as quickly as the technology they use to shop. From expert product reviews to AI-powered recommendations, today’s tech-savvy shoppers tap into a seemingly endless pool of...
Digital audiences value convenience, and no technology blends convenience with functionality as naturally as the mobile device. Enthusiasm for mobile streaming seems almost contagious, and everywhere you look, smartphones are broadcasting like never before. In fact,...
Today’s consumers never shop alone. Whether they’re in brick-and-mortar stores or scanning the web, whether it’s day or night, rain or shine, shoppers are always accompanied by mobile devices that they can use to check prices, explore product features, and more....
