In the age of social media and digital advertising, retailers have invested in online marketing and corresponding data to increase their online presence and consumer appeal. With the effectiveness of this marketing, however, the amount of retailers flocking online has...
The best things in life are free, as the old saying goes, but for brands and retailers, one of the most precious commodities—customer loyalty—comes at a cost. Gone are the days when retailers could simply offer the lowest price or a rewards card to lure customers in...
